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What is GetResponse?
GetResponse is an email marketing app that allows you to:
● create a mailing list and capture data onto it
● send e-newsletters to the subscribers on your list
● automate your email marketing using ‘autoresponders’
● view and analyse statistics related to your email campaigns — open rate, click through, forwards etc.
Founded in Poland in 1998, the company’s initial focus was firmly on making it easy to send e-newsletters. In recent years however, GetResponse has shifted its emphasis considerably — the product now aims to be more of an ‘all-in-one’ e-commerce and online marketing solution, rather than a ‘traditional’ email marketing tool.
Accordingly, in addition to email marketing features, GetResponse now also provides a website builder, chat features, ecommerce features, webinar hosting, landing pages and automated sales funnels.
GetResponse pros & cons
Below is a quick list of GetResponse’s pros and cons.
Pros
- Lots of templates to choose from, making building almost anything on the platform possible
- Nothing is left to the imagination – you can view your marketing automation workflows and funnels in a visual manner
- Conversion funnel feature makes building high-converting funnels incredibly easy
- Webinar feature stands on its own and renders the need for a third-party webinar tool unnecessary
- Website builder & AI design tool allows you to build websites fast
Cons
- Building forms is limiting and not as intuitive compared to building emails and landing pages
- Dedicated customer support is only available to Max plan subscribers
GetResponse Professional
Established businesses looking to leverage GetResponse’s email marketing and webinar capabilities should take this plan. Available starting at $99 per month ($81.18 per month paid in 12 months and $69.30/month paid in 18 months).
◐ Everything under the automation feature and the ability to create unlimited custom workflows.
◐ Host up to 300 webinar attendees, unlimited registrants, unlimited live webinars, and six (6) hours of recording storage.
◐ Create unlimited lead funnels, sales funnel, and webinar funnels.
◐ Include up to five (5) users (including yourself) in a single account.
◐ Access to web push notifications and on-demand webinars.
Frequently asked questions
Is GetResponse a CRM?
GetResponse is not strictly a CRM tool. But it allows you to profile your contacts and score them appropriately to help you identify leads primed for conversion.
How much does GetResponse cost?
GetResponse costs at least $15/month for 1k contacts max. The price goes up if contacts increase or if you choose a higher plan.
Which is better: Aweber or GetResponse?
AWeber and GetResponse offer similar email marketing functionality. However, its lower price point, webinar capabilities, sales funnel builder, and robust marketing automation features make GetResponse the more logical choice.
However, GetResponse’s feature-set may be overkill for some users. If you want a tool that’s easier to use, AWeber is a solid option.
GetResponse Website Builder and eCommerce Store
GetResponse isn’t just there to help you keep track of the people who subscribe and unsubscribe from your newsletter. The Extensive package of tools means you get more features the more you invest. For instance, the “Plus” plan comes with sales funnels, contact scoring, and even the option to build your own website.
The website builder might not be as advanced as some of the other SEO -ready solutions on the market, but it’s great for small businesses. You can build your own site with simple drag-and-drop functionality, and even get help from AI to make your website more effective. If you want to improve your chances of getting sales on your store, you can also implement the ecommerce store feature.
FAQ
How much does GetResponse cost?
GetResponse’s pricing depends on two factors: the plan (Email Marketing, Marketing Automation, Ecommerce, Max), and the contacts limit. The free plan is limited to 500 contacts, while Email Marketing starts at $15.58 a month. Add more contacts, or choose a plan with added features – and the price goes up.
What is GetResponse used for?
For the dependable delivery of high-volume email blasts, whether they’re newsletters, e-commerce transactional emails, or others. Additional features include landing pages that can act as sales funnels, a basic e-commerce platform, and various extras such as customizable surveys and forms.
Can you build a website with GetResponse?
Absolutely. GetResponse has its own website creator – it doesn’t just do landing pages. That said, you shouldn’t expect too much from it as it lacks advanced features. Sure, it’s cool to have everything in one place (website, email marketing tools, CRM), but if you need to build a robust website, dedicated builders like Wix will serve you better.
Which is better: AWeber or GetResponse?
They’re both fantastic services, no doubt about it, and you can’t go wrong with either – that’s why they’re on our list of the top email marketing services for 2023. I will say that GetResponse’s pricing plans are cheaper, and shines a bit brighter in everything features-related, especially with regards to ecommerce. But AWeber is no chump: its analytics board is vastly superior to any other on the market, including GetResponse’s.
